Caramoor
Medco Health Solutions
Deloitte & Touche
Pfizer
Greenfield Online
TIAA-CREF
MBIA
Columbia Law School
Empire Blue Cross/Shield
HSBC
Capital Research
Various Projects
Caramoor
Caramoor is a beautiful entertainment venue that occurs throughout the summer months in the suburbs of New York City. Showcasing their range of music including jazz, Latin, operatic and standards, The Barnett Group has been designing this client's collateral including promotional brochures, festival posters, advertising and online presentations, all incorporating a central image that changes each season.
Medco Health Solutions
The Barnett Group has a 10-year relationship with Medco Health Solutions, the world's largest pharmaceutical benefits organization, providing a wide range of B2B and B2C marketing and interactive solutions. We recently completed a secure microsite built on our proprietary and extremely flexible Content Management System that allows the client to track users and update as necessary.
Deloitte & Touche
The Barnett Group proved to be an invaluable creative resource for this global financial management company, creating a comprehensive series of communications for the Corporate, Consulting, Human Resources, and Tax Areas. We designed Deloitte's annual review in the form of a newspaper to encourage employees to participate in its content, as well as a year-end report where we interviewed selected clients for their views on technology and globalization.
Pfizer
For over 20 years, The Barnett Group has provided high-quality design for Pfizer's print and interactive communications. Initiatives have included multi-language literature; employee annual reports; PAC campaigns; children's art contest posters; Flash presentations for corporate-wide communications and human resource programs; and the development and 24/7 management of Pfizer's global Corporate Asset Library and Archives.
Greenfield Online
Greenfield Online, the largest online survey provider in North America, engaged The Barnett Group to redesign its website and develop advertising campaigns, both in foreign language versions, highlighting the company's multifarious services for its diverse global markets. We created a series of figures in white outline that could be used across a spectrum of marketing and promotional materials to give Greenfield a consistent branding system.
TIAA-CREF
The Barnett Group has been a creative Agency of Record for this mutual fund company, a creative partner developing a wide gamut of promotional collateral. This has included interactive broker presentations; 529 promotional materials and online advertising banners; print and online product and service branding and marketing communications. We have also assisted TIAA-CREF with editorial support throughout the company.
MBIA
For many years, MBIA, a leading municipal bond insurer, has engaged The Barnett Group to design their annual reports; newsletters; Public Issues, their corporate publication targeted to the financial markets; and, currently, their website. As with any financial management organization, when a client's message has changed with the temperament of the markets, our knowledge of our client's culture and industry has been an invaluable asset.
Columbia Law School
Columbia Law School, one of the most prestigious universities in the world, has retained us to design and art direct their printed publication. The project involves developing concepts for featured articles, as well as designing the entire 96-page magazine, which reaches their alumni and legal institutions around the globe.
Empire Blue Cross Blue Shield
The Barnett Group was engaged to re-brand this prodigious health care management organization to reflect a more consumer-friendly company. We reviewed all of Empire's existing B2B and B2C marketing collateral before developing their corporate identity, and redesigning their marketing literature. We ensured consistency with all print, advertising, and online initiatives, as well as Empire's internal and promotional presentations.
HSBC
Hong Kong-based HSBC wanted to develop a financial management and investment service to attract high net-worth individuals, HSBC Brokerage. The Barnett Group initially conducted a branding workshop with HSBC project owners; then designed a series of print and online communications, following the Bank's corporate branding, to promote the service to their affiliates.
Capital Research & Management
The Barnett Group has been a trusted creative partner for this mutual fund investment and management company for 10 years, designing semi-annual and annual reports that convey their message with visuals based on the company's branding involving organic imagery.
Various Projects
The Barnett Group's strength is in the brand; building it, growing it, and supporting it, whatever the medium. Everything we design touches the brand to some degree, and every project presents an opportunity to build equity in a company's image, while providing the optimum user experience, whether print or online.
